Social media concept

What is Social Media?

This term is used to describe when people create, share or pass information and ideas in virtual communities and networks on the World Wide Web.  This is known as social networking.

There are many virtual communities, too many to name.  Some are more fashionable than others, and this popularity changes.

Use of social media is a major part of a business’s digital marketing strategy.

  • According to a Morpace Omnibus Report, “a whopping 68% of Facebook users say a recommendation from a Facebook friend would make them more likely to buy a specific product or visit a certain retailer.” Source: Linkedin.

In the UK, it is estimated that 24 million people access Facebook daily, and 15 million use Twitter.  That is a lot of people!  Some of which are potential future clients/customers.

Gilliejellyonline offers a social media service to help clients build a suitable social media platform to support your business.  We can help you open a suitable account, create imagery and even adverts – click here for more information.  

What can Social Media do for your business?

  1. Social Media allows you to put your brand and services in front of potential customers.
  2. Can allow existing customers the opportunity to recommend your business, leaving positive feedback and testimonials which build trust in your brand. This response from customers will also help your company deliver better customer service.
  3. It is a good way of managing your reputation and not so good feedback.
  4. Allows ongoing engagement with your audience.
  5. Enables a business to encourage people to visit their website.
  6. Great way to promote your business, any special offers and services, client recommendations and your expertise. Options for audience targeting.
  7. Drives new business and increases awareness and sales.
  8. Watching competition.

Using Social Media should be a major part of a business’s digital marketing strategy. Gilliejellyonline will help you decide which social media platforms are suited to your business and set them up for you.

Here are some examples of Business Pages created on Facebook by Gilliejellyonline:


In October 2014 the most popular social networking sites (top 10) are:

  1. Facebook – the most common of the social media marketing tools. Good for smaller businesses.  Facebook advertising allows you to target demographics and people.
  2. Twitter – quick and frequent. It is a ‘sea of information’ waiting to be read, followed and retweeted.  Use of snippets grabs people attention, driving readers to your blog.
  3. Linkedin – is about main stream business, connecting people in work environments.
  4. Pinterest – users pin visual content: pictures, infographics and tutorials. More of a catalog effect.
  5. Google+ – this platform allows you to separate your followers into different groups so you can be selective with who you share information with. ‘Hangout’ on Google+ allows you to video chat with up to 10 people at once.
  6. Tumblr – a microblogging platform and social networking website.
  7. Instagram – online mobile photosharing, video sharing and social networking service enabling users to share onto other platforms.
  8. VK – Russia’s largest social network.
  9. Flickr – photosharing and hosting service.
  10. Vine – short form video sharing service. Owned by Twitter.

Other sites include Youtube and VIMEO (sharing of videos).

For the majority of small businesses it is sufficient to concentrate on Facebook, Twitter, Pinterest or Google+.